Diddy

Sean John “Diddy” Combs, also known as P. Diddy, is a rapper, songwriter, and record producer. His career started in 1997, when he released his debut single Can’t Nobody Hold Me Down, which was then followed by the album No Way Out – the album eventually won Diddy the Grammy Award for Best Album and sold over 7 million copies. Outside of his rapping career, Combs is also a successful businessman.

He started a clothing line “Sean Jean” in 1998. In addition, He made investments with Diageo, sharing their earnings from their products. With Diddy’s popularity as a rapper, one of Diageo’s products, the vodka Ciroc, skyrocketed in sales with its 50,000-case-per-year record becoming almost 2-million-per-year. Another project that Diddy and Diageo started is the Ciroc Studio, a recording studio that aims to help up and rising artists of all music genres.